Ergo marketing promotion for durables try not to effortlessly getting targeted to a single sex
The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
Hypothesis H2 is actually, ergo, declined
Firstly, the mean amount of husband prominent tough tool pick erican category than in the newest Anglo group, ergo verifying H1. That it, definitely, suggests brand new feeling regarding deeper male popularity inside the Mexican-Western group when the acquisition of durables are worried. Dining table II plus shows a suggest number of Mexican-Western combined behavior somewhat smaller than that of brand new Anglo class, ergo proving a lot fewer shared ilies. It verifies hypothesis H3. There is certainly, yet not, no mathematically factor in the quantity of wife dominating erican and you may Anglo groups.
In the case of the second, the two membership corresponded to a job out of the very least 20 period a good times, or underemployed
Because income Datum asianfeelsa and you may employment position are usually about race, which each other can be allegedly connect with household members decision making, three independent three-means ANOVAs have been performed, that for each and every of your about three oriented methods. If you find yourself income try a great five peak ordinal scale, race and you may work standing got merely one or two membership. Dining tables III and you will IV establish the 2 analyses in which significant consequences had been discovered.
Suspicions that the subcultural differences in family purchasing behavior observed in the initial analysis were simply a statistical artifact attributabLe to employment status and/or disparate income levels, were not borne out by this additional analysis.