The nation Glass marketing the situation out of sex tourist for the Brazil
Adidas, which was the state mentor regarding FIFA additionally the Community Glass as 1970 and offered the new support bargain having FIFA until 2030, put out the fresh new 2014 Community Glass T-shirts into the March. They caused numerous controversy and therefore Adidas must pull her or him out. The reason for frustration try the brand new sexualised symbol from Brazilian feminine and as a result of the difficult level out of sexual tourist into the Brazil (one another as the a different feeling/expression and as truth) the newest Brazilian travelers panel Embratur necessary its detachment.
The new Brazilian regulators reported against sexual speech from Brazil and you may Brazilian women
You to definitely T-clothing merchandise good alluring lady during the swimsuit that have discover possession, hence will leave an opinion you to definitely she is inviting guys to come to Brazil (or perhaps to her), additionally the terminology ‘Lookin’ so you can score Brazil’ you will suggest another way of scoring than scoring a target.
I suggest you to see the blog by Nicole Froio towards the the newest Protector regarding the hypersexualisation and you will stereotyping out of Brazilian women here.
The center on the other side T-shirt (I adore Brazil) firmly is much like the upside-off backside of a lady
They are firmly dealing with the situation out of associating Community Glass from inside the sorts of and you will Brazil overall so you’re able to sex tourism. Embratur Chairman Flavio Dino told you in the a page provided for Adidas: “The newest Brazilian some one and particularly brand new Brazilian feminine have earned you to respectpanies should not lose the newest authorities out-of Brazilian men given that sites.” Embratur is wanting tough to avoid the marketing of products one hook Brazil’s image in order to sexual attention, because they need to re-image Brazil regarding the vision of your own people from other countries.