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According to a beneficial Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.
In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. WNBA openers this year saw a 21% increase for the attendance, with some teams including the Los angeles Cause reporting triple-digit ticket sales growth, about 121% over 2022′s total.